Okra Farm

PORK REPUBLIC

์˜คํฌ๋ผํŒœ_ํฌํฌ๋ฆฌํผ๋ธ”๋ฆญ

๋ธŒ๋žœ๋“œ ํฌ์ง€์…”๋‹ 3๊ฐ€์ง€์˜ ํ•ต์‹ฌ์š”์†Œ

1. ์ œ์ฃผ์‚ฐ ๋ผ์ง€๋ฅผ ์‚ฌ์šฉํ•œ ์ œํ’ˆ์ž„์„ ๊ฐ•์กฐํ•˜๊ธฐ ์œ„ํ•œ ์›Œ๋“œ๋งˆํฌ ์‚ฝ์ž…

2. ๋ณผ๋“œํ•œ ๋กœ๊ณ ํƒ€์ž…๊ณผ ๋ฉด ํ”„๋ ˆ์ž„์„ ํ™œ์šฉํ•˜์—ฌ ๊ฐ€๋…์„ฑ๊ณผ ๋ช…์‹œ์„ฑ ํ–ฅ์ƒ
3. K, P์˜ ์—ด๋ฆฐํš์„ ํ†ตํ•ด ํšŒ์‚ฌ์˜ ์ƒ์Šน์ด๋ฏธ์ง€ ๋ฐ ๊ณ ๊ฐ๊ณผ ์†Œํ†ตํ•˜๋Š” ์ž์‚ฌ์˜ ์ด๋ฏธ์ง€ ์ œ๊ณ .


3 key elements of brand positioning

1. Insert a word mark to emphasize that the product uses Jeju pork.

2. Improve readability and clarity by using bold logotype and cotton frame.

3. Enhancing the company's rising image and the company's image that communicates with customers through open strokes of alphabet K and P.


์นดํ…Œ๊ณ ๋ฆฌ         ๋ธŒ๋žœ๋“œ (์‹ํ’ˆ)

ํด๋ผ์ด์–ธํŠธ     ๋†์—…ํšŒ์‚ฌ๋ฒ•์ธ (์ฃผ)์˜คํฌ๋ผํŒœ


Category       Brand Design (Food)

Client             Agricultural Corporation OKRAFARM Co.,Ltd

์ œ์ฃผ ๋‹ด์€ ๊ฐ„ํŽธ ๋ผ์ง€๊ณ ๊ธฐ

Convenience Pork Meal with Jeju.

ํ•œ๋ผ๋ฅผ ๋จน๋”๋ผ๋„ ๋“ ๋“ ํ•˜๊ฒŒ! ์–ธ์ œ๋“ ์ง€ ๊ฐ„๋‹จํ•˜๊ฒŒ! ๋ˆ„๊ฐ€ ๋งŒ๋“ค์–ด๋„ ๋ง›์žˆ๊ฒŒ!
๊ฐ€์กฑ ๋ชจ๋‘๊ฐ€ ์ฆ๊ฒ๊ฒŒ ๋จน์„ ์ˆ˜ ์žˆ๋Š” ์‹ํ’ˆ์„ ์œ„ํ•ด ์‹ ์„ ํ•œ ์žฌ๋ฃŒ๋กœ ๊นจ๋—ํ•œ ํ™˜๊ฒฝ์—์„œ ์ •์„ฑ์„ ๋‹ด์•„ ๋งŒ๋“ญ๋‹ˆ๋‹ค.


Even if you eat it once, it's full! Simple anytime! Delicious no matter who makes it! For food that the whole family can enjoy, it is made with fresh ingredients and with sincerity in a clean environment.

Okra Farm
PORK REPUBLIC

์˜คํฌ๋ผํŒœ_ํฌํฌ๋ฆฌํผ๋ธ”๋ฆญ

๋ธŒ๋žœ๋“œ ํฌ์ง€์…”๋‹ 3๊ฐ€์ง€ ํ•ต์‹ฌ์š”์†Œ

1. ์ œ์ฃผ์‚ฐ ๋ผ์ง€๋ฅผ ์‚ฌ์šฉํ•œ ์ œํ’ˆ์ž„์„ ๊ฐ•์กฐํ•˜๊ธฐ ์œ„ํ•œ ์›Œ๋“œ๋งˆํฌ ์‚ฝ์ž…

2. ๋ณผ๋“œํ•œ ๋กœ๊ณ ํƒ€์ž…๊ณผ ๋ฉด ํ”„๋ ˆ์ž„์„ ํ™œ์šฉํ•˜์—ฌ ๊ฐ€๋…์„ฑ๊ณผ ๋ช…์‹œ์„ฑ ํ–ฅ์ƒ
3. K, P์˜ ์—ด๋ฆฐํš์„ ํ†ตํ•ด ํšŒ์‚ฌ์˜ ์ƒ์Šน์ด๋ฏธ์ง€ ๋ฐ ๊ณ ๊ฐ๊ณผ ์†Œํ†ตํ•˜๋Š” ์ž์‚ฌ์˜ ์ด๋ฏธ์ง€ ์ œ๊ณ .


3 key elements of brand positioning

1. Insert a word mark to emphasize that the product uses Jeju pork.

2. Improve readability and clarity by using bold logotype and cotton frame.

3. Enhancing the company's rising image and the company's image that communicates with customers through open strokes of alphabet K and P.

์นดํ…Œ๊ณ ๋ฆฌ                       ๋ธŒ๋žœ๋“œ (์‹ํ’ˆ)

ํด๋ผ์ด์–ธํŠธ                    ๋†์—…ํšŒ์‚ฌ๋ฒ•์ธ (์ฃผ)์˜คํฌ๋ผํŒœ


Category                      Brand Design (Food)

Client                            Agricultural Corporation OKRAFARM Co.,Ltd

์ œ์ฃผ ๋‹ด์€ ๊ฐ„ํŽธ ๋ผ์ง€๊ณ ๊ธฐ

Convenience Pork Meal with Jeju.

ํ•œ๋ผ๋ฅผ ๋จน๋”๋ผ๋„ ๋“ ๋“ ํ•˜๊ฒŒ! ์–ธ์ œ๋“ ์ง€ ๊ฐ„๋‹จํ•˜๊ฒŒ! ๋ˆ„๊ฐ€ ๋งŒ๋“ค์–ด๋„ ๋ง›์žˆ๊ฒŒ!
๊ฐ€์กฑ ๋ชจ๋‘๊ฐ€ ์ฆ๊ฒ๊ฒŒ ๋จน์„ ์ˆ˜ ์žˆ๋Š” ์‹ํ’ˆ์„ ์œ„ํ•ด ์‹ ์„ ํ•œ ์žฌ๋ฃŒ๋กœ ๊นจ๋—ํ•œ ํ™˜๊ฒฝ์—์„œ ์ •์„ฑ์„ ๋‹ด์•„ ๋งŒ๋“ญ๋‹ˆ๋‹ค.


Even if you eat it once, it's full! Simple anytime! Delicious no matter who makes it! For food that the whole family can enjoy, it is made with fresh ingredients and with sincerity in a clean environment.

NOTHING dESIGN GROUP

Seoul office
201ho, 38, Dongmak-ro 8-gil, Mapo-gu, Seoul, 04072 KOREA
TEL  02-334-3320   FAX  02-334-3350


Gwangju office
A-1215, 57, Hanamsandan 6beon-ro, Gwangsan-gu, Gwangju, 62216 KOREA
TEL  062-531-6633   FAX  062-531-6632

E-mail  koojinwoog@empal.com

 โ“’ NOTHING dESIGN GROUP. all rights reserved.