Byukmi Ssalmi

Rice Koji processed food

๋‹ค์‚ฐ๋ช…๊ฐ€_๋ณ„๋ฏธ์Œ€๋ฏธ (์Œ€๋ˆ„๋ฃฉ ๊ฐ€๊ณต์‹ํ’ˆ)

๋ธŒ๋žœ๋“œ ํฌ์ง€์…”๋‹ 3๊ฐ€์ง€์˜ ํ•ต์‹ฌ์š”์†Œ

1. ์Œ€์„ ์ฃผ์žฌ๋ฃŒ๋กœ ํ•˜๋Š” ์ด๋ฏธ์ง€๋ฅผ ์ง๊ด€์ ์œผ๋กœ ํ‘œํ˜„ํ•œ ๋””์ž์ธ

2. [๋ณ„๋ฏธ์Œ€๋ฏธ]์˜ ์ถ•์•ฝํ˜•์œผ๋กœ [๋ณ„์Œ€]์„ ๊ฐ•์กฐํ•œ ๋””์ž์ธ
3. ์Œ€๋ˆ„๋ฃฉ์˜ ์ƒ‰์ƒ์„ ์ฃผ์š”์ƒ‰์œผ๋กœ ํ•˜๋Š” ์ƒ‰์ƒ ๋””์ž์ธ


3 key elements of brand positioning

1. Design that intuitively expresses the image of rice as the main ingredient.

2. A design that emphasizes [Byeol/Ssal] as an abbreviation of [Byulmi Ssalmi]

3. Color design with the main color of rice koji.


์นดํ…Œ๊ณ ๋ฆฌ         ๋ธŒ๋žœ๋“œ (์‹ํ’ˆ)

ํด๋ผ์ด์–ธํŠธ     ๋‹ค์‚ฐ๋ช…๊ฐ€(์ฃผ)๋†์—…ํšŒ์‚ฌ๋ฒ•์ธ


Category       Brand Design (Food)

Client             Dasan Myungga Co.,Ltd Agricultural Corporation

Byulmi Ssalmi
Rice Koji processed food

๋‹ค์‚ฐ๋ช…๊ฐ€_๋ณ„๋ฏธ์Œ€๋ฏธ (์Œ€๋ˆ„๋ฃฉ ๊ฐ€๊ณต์‹ํ’ˆ)

๋ธŒ๋žœ๋“œ ํฌ์ง€์…”๋‹ 3๊ฐ€์ง€ ํ•ต์‹ฌ์š”์†Œ

1. ์Œ€์„ ์ฃผ์žฌ๋ฃŒ๋กœ ํ•˜๋Š” ์ด๋ฏธ์ง€๋ฅผ ์ง๊ด€์ ์œผ๋กœ ํ‘œํ˜„ํ•œ ๋””์ž์ธ

2. [๋ณ„๋ฏธ์Œ€๋ฏธ]์˜ ์ถ•์•ฝํ˜•์œผ๋กœ [๋ณ„์Œ€]์„ ๊ฐ•์กฐํ•œ ๋””์ž์ธ
3. ์Œ€๋ˆ„๋ฃฉ์˜ ์ƒ‰์ƒ์„ ์ฃผ์š”์ƒ‰์œผ๋กœ ํ•˜๋Š” ์ƒ‰์ƒ ๋””์ž์ธ


3 key elements of brand positioning

1. Design that intuitively expresses the image of rice as the main ingredient.

2. A design that emphasizes [Byeol/Ssal] as an abbreviation of [Byulmi Ssalmi]

3. Color design with the main color of rice koji.

์นดํ…Œ๊ณ ๋ฆฌ                       ๋ธŒ๋žœ๋“œ (์‹ํ’ˆ)

ํด๋ผ์ด์–ธํŠธ                    ๋‹ค์‚ฐ๋ช…๊ฐ€(์ฃผ)๋†์—…ํšŒ์‚ฌ๋ฒ•์ธ


Category                      Brand Design (Food)

Client                            Dasan Myungga Co.,Ltd. Agricultural Corporation

NOTHING dESIGN GROUP

Seoul office
201ho, 38, Dongmak-ro 8-gil, Mapo-gu, Seoul, 04072 KOREA
TEL  02-334-3320   FAX  02-334-3350


Gwangju office
A-1215, 57, Hanamsandan 6beon-ro, Gwangsan-gu, Gwangju, 62216 KOREA
TEL  062-531-6633   FAX  062-531-6632

E-mail  koojinwoog@empal.com

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