Byukmi Ssalmi
Rice Koji processed food
๋ค์ฐ๋ช
๊ฐ_๋ณ๋ฏธ์๋ฏธ (์๋๋ฃฉ ๊ฐ๊ณต์ํ)
๋ธ๋๋ ํฌ์ง์
๋ 3๊ฐ์ง์ ํต์ฌ์์
1. ์์ ์ฃผ์ฌ๋ฃ๋ก ํ๋ ์ด๋ฏธ์ง๋ฅผ ์ง๊ด์ ์ผ๋ก ํํํ ๋์์ธ
2. [๋ณ๋ฏธ์๋ฏธ]์ ์ถ์ฝํ์ผ๋ก [๋ณ์]์ ๊ฐ์กฐํ ๋์์ธ
3. ์๋๋ฃฉ์ ์์์ ์ฃผ์์์ผ๋ก ํ๋ ์์ ๋์์ธ
3 key elements of brand positioning
1. Design that intuitively expresses the image of rice as the main ingredient.
2. A design that emphasizes [Byeol/Ssal] as an abbreviation of [Byulmi Ssalmi]
3. Color design with the main color of rice koji.
์นดํ ๊ณ ๋ฆฌ ๋ธ๋๋ (์ํ)
ํด๋ผ์ด์ธํธ ๋ค์ฐ๋ช ๊ฐ(์ฃผ)๋์ ํ์ฌ๋ฒ์ธ
Category Brand Design (Food)
Client Dasan Myungga Co.,Ltd Agricultural Corporation