Greenzone
PURI SSAC
๊ทธ๋ฆฐ์กด_์ฒ์ฐ์ก์ด์ ๊ฑฐ์ ํธ๋ฆฌ์น
[ํธ๋ฆฌ์น] ๋ธ๋๋ ์๋๋งํฌ๋ ๋ธ๋๋๋ฅผ ์์งํ๋ ๋ํ์ ์ธ ๋์์ธ ์์๋ก์ ๋ธ๋๋์ ์์ด๋ดํฐํฐ๋ฅผ ๊ตฌ์ถํ๊ณ , ํตํฉ์ ์ธ ์ด๋ฏธ์ง๋ฅผ ํ์ฑํ๋ ๊ฐ์ฅ ์ค์ํ ์ญํ ์ ํฉ๋๋ค.
[Purissac] The brand word mark is a representative design element that symbolizes the brand and plays the most important role in establishing the brand's identity and forming an integrated image.
๋ธ๋๋ ํฌ์ง์
๋ 3๊ฐ์ง์ ํต์ฌ์์
1. [Speed] ๋น ๋ฅด๊ฒ ๊ทธ๋ฆฌ๊ณ ์๋ฒฝํ๊ฒ ์ก์ด๋ฅผ ์ ๊ฑฐํ๋ ์ด๋ฏธ์ง๋ฅผ ๊ธฐ์ธ๊ธฐ์ ์นผ๋ ๊ฐ์ ์ด๋ฏธ์ง๋ฅผ ํ์ํ
2. [Safety] ์์ ํจ์ ์ ๋ขฐ์ฑ์ ๊ฐ์กฐํ๊ธฐ ์ํด ๊ตต์ ์๋๋งํฌ ๋์์ธ ์ถ๊ตฌ
3. ๋ธ๋ฃจ๊ณ์ด ์์์ ๋ณด์์ธ ์๋ก์ฐ ๊ณ์ด์ ์ ๋์ ๋ฐฐ์นํจ์ผ๋ก์จ ์์ ์ง์ค์ ์ ๋
3 Core Elements of Brand Positioning
1. [Speed] Image that removes weeds quickly and completely
2. [Safety] Pursue bold wordmark design to emphasize the reliability of safety
3. Concentrate attention by arranging yellow, which is a complementary color to blue, at both ends.
์นดํ ๊ณ ๋ฆฌ ๋ธ๋๋ & CI
ํด๋ผ์ด์ธํธ ๊ทธ๋ฆฐ์กด(์ฃผ)
Category Brand Design & Corporation Identity
Client Greenzone Co.,Ltd
์ก์ด๋ง ์์! ์ฌ๋๋ ๋ฐ๋ ค๋๋ฌผ๋ ์์ฌํ๋ ์ฒ์ฐ์ก์ด์ ๊ฑฐ์
Only weeds! A natural weed killer that is safe for humans and pets.